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Marketing
22 posts
Marketing
An Entrepreneur’s Approach to Old-School Optical Marketing
How do you attract more customers into your optical store? The answers were all right in front of…
The 2026 Social Media Playbook for Optical Retail
A practical guide to turning TikTok, Pinterest and Instagram into patient growth channels
Making Global Impact Part of Everyday Practice: GoodVision USA
Do more for those in need without adding to your day-to-day operations
Learning Never Stops: How Essilor Experts Makes Year-Round Education Possible
Now more than ever, staying ahead of the curve is essential for independent eye care professionals (ECPs). The…
Top 6 Tips for Using Social Media to Build and Grow Your Cold Start Optometry Practice
Knowing how to effectively post on social media can grow your practice and help you connect with current patients.
Trending Now: 2025 Social Media Strategies Curated for Optical
Making the most of your social media presence can help you connect with patients in a new way.
Why a Good Website Matters
Keeping your website easy to use and full of current education and practice materials can attract new patients and keep existing patients happy.
5 Ways to Turn Your Patients into Brand Advocates
Word-of-mouth advertising can be a game changer in your practice.
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
Essilor Experts Program is Committed to Supporting Independent Eye Care Professionals
Joining Essilor Experts gives you a competitive edge in the marketplace through best-in-class education, cutting-edge digital tools, consumer media support and more.
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