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Marketing
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Marketing
Utilizing Social Media to Grow a Practice
Being active on social media can be beneficial for practice growth, as well as building connections with patients and other eye care professionals.
‘A-Eye’
Have you tried putting artificial intelligence to the test to get your practice tasks done more efficiently? Dr. Hornberger shares her best tips for getting more done with AI.
I Run a Successful Optical with No Doctor
Treating your optical like a business – not a medical practice – and staying true to your principles can bring long-term optical success.
Act Locally, Think Globally
Supporting global efforts, such as World Sight Day, in the eye care community can have wide-reaching benefits for your practice.
Top 10 Tips for Social Media
Leveraging social media can help independent practice owners remain independent in the face of competition.
Are you “Independent Strong” when marketing your practice?
Marketing has two major functions – to get new patients into the practice and to encourage your current…
Are you “Independent Strong” when it comes to managing industry partner relationships?
In any business, you are going to have a number of vendor relationships. Goods, lab services, utility…
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