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Marketing
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Marketing
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
Essilor Experts Program is Committed to Supporting Independent Eye Care Professionals
Joining Essilor Experts gives you a competitive edge in the marketplace through best-in-class education, cutting-edge digital tools, consumer media support and more.
Mix it Up for Greater Profits
Taking a look at how you run things both inside and outside your office can help you increase profits and minimize losses.
From No Patients to Booked Solid: How I Grew My Sam’s Club Sublease
Dr. Phan shares her experience of taking over a Sam's Club sublease that went from having no patients to having a wait list.
Practice Profile: Eye Candy Optical
Dr. Kandi Moller cold-started her practice, Eye Candy Optical in Gig Harbor, Washington, in August 2019. With over…
Social Media Helped Me Make Stronger Industry Connections
With an Instagram following nearing 20,000, Dr. Wademan shares how she got started with social media and how she manages to stay true to herself online.
New Technology, Innovations Awards Highlight Transitions Academy 2024
ORLANDO, Fla. – Transitions Academy 2024 landed in Orlando, Florida, from Sunday, February 11, through Tuesday, February 13.…
Utilizing Social Media to Grow a Practice
Being active on social media can be beneficial for practice growth, as well as building connections with patients and other eye care professionals.
‘A-Eye’
Have you tried putting artificial intelligence to the test to get your practice tasks done more efficiently? Dr. Hornberger shares her best tips for getting more done with AI.
I Run a Successful Optical with No Doctor
Treating your optical like a business – not a medical practice – and staying true to your principles can bring long-term optical success.
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