Browsing Category
PRACTICE MANAGEMENT
25 posts
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Learn Aesthetics from the Experts: Here’s How These ODs Specialized and Changed Their Practice
While there are countless aesthetic treatments, and starting a specialty can feel daunting, these practitioners unanimously agree that offering aesthetic services benefits their patients and their practices.
Could A Sports Vision Specialty Be Your Ticket to the Big Leagues?
Independent optometrists channeled their passion for sports and performance into reaching new patients and bolstering their practices.
More Than an Eye Exam: How Nutrition and Lifestyle Can Improve Eye Health
We have all heard the saying, “You are what you eat,” and nutrition gives us the power to choose our health outcome.
Finding the Practice Transition that Perpetuates Private Practice
How one practice transitioned between independent owners seamlessly, without interruption to high-quality patient care.
What Does ‘Open Access’ Look Like?
Rethinking vision care plans doesn’t have to mean losing patients and can be liberating.
Package it Up
Offering tiered packages for eyewear has improved our practice’s revenue and our patients’ optical experience.
Tell Me A Story
How can we utilize the technique of storytelling to increase our optical sales?
Jennifer Stewart, OD, Named Professional Editor of Jobson’s Independent Strong
NEW YORK – To further its goal of educating independent, private eye care practice owners and managers, Independent…
Learning to G.R.O.W.
There are a lot of growing pains when expanding your practice, but focus on these 4 factors to avoid some of the biggest headaches.
Evolving to Create the Digital Patient Experience
When I attended optometry school 38 years ago, I studied to be a doctor – not a business…
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