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In-office Digital Strategies
25 posts
In-office Digital Strategies
Finding Lost Patients in Your Practice Management System
Identify and reengage patients who slip through the cracks
Cut the Fluff: Website and Marketing Principles for Independents
When it comes to independent optometry marketing and website strategy, E. Dean Butler says less is more.
Why Your Optical Business Needs Two Websites
Most optical practices are effectively two businesses, each with distinct buyer motivations.
Top 6 Tips for Using Social Media to Build and Grow Your Cold Start Optometry Practice
Knowing how to effectively post on social media can grow your practice and help you connect with current patients.
Trending Now: 2025 Social Media Strategies Curated for Optical
Making the most of your social media presence can help you connect with patients in a new way.
Using an AI Scribe Has Improved the Patient Experience
Giving patients a detailed summary of their visit and future plans can help enhance their overall experience in your office.
How AI is Reshaping the Optical Industry
Utilizing the latest technologies can help you improve efficiencies in your practice.
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
High Touch, High Tech, High Priority
In the fourth part of the Cold Start Series, Dr. Stewart shares her mindset behind adopting the latest technology into her new practice.
Building Your Business with Step-by-Step Systems
Creating a systems-focused approach empowers your staff and allows your practice to operate more efficiently.
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