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In-office Digital Strategies
18 posts
In-office Digital Strategies
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
High Touch, High Tech, High Priority
In the fourth part of the Cold Start Series, Dr. Stewart shares her mindset behind adopting the latest technology into her new practice.
Building Your Business with Step-by-Step Systems
Creating a systems-focused approach empowers your staff and allows your practice to operate more efficiently.
Knock Knock, Who’s There? It’s Your Virtual Assistant!
Virtual employees can help enhance patients’ experience, improve in-house employees’ satisfaction, and allow you to get more work done and see more patients.
How to Design the Ultimate High-Tech/High-Efficiency Practice
Patients notice and appreciate the extra care to enhance their experience in your practice.
Utilizing Social Media to Grow a Practice
Being active on social media can be beneficial for practice growth, as well as building connections with patients and other eye care professionals.
Virtual Visual Fields Improve Efficiency and Clinic Flow
Adopting this new technology has led to better visual field results, freed up staff members, and boosted patient satisfaction.
Remote Refractions: Friend or Foe?
There are pros and cons to this new technology, and practitioners should know what it entails before diving in.
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient will provide a premium experience and help grow practice revenue.
‘A-Eye’
Have you tried putting artificial intelligence to the test to get your practice tasks done more efficiently? Dr. Hornberger shares her best tips for getting more done with AI.
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