Browsing Category
In-office Digital Strategies
6 posts
In-office Digital Strategies
Act Locally, Think Globally
Supporting global efforts, such as World Sight Day, in the eye care community can have wide-reaching benefits for your practice.
Tell Me A Story
How can we utilize the technique of storytelling to increase our optical sales?
Top 10 Tips for Social Media
Leveraging social media can help independent practice owners remain independent in the face of competition.
Evolving to Create the Digital Patient Experience
When I attended optometry school 38 years ago, I studied to be a doctor – not a business…
Telemedicine Makes Remote Personal
Enhance your relationships with patients and strengthen your quality of care with the latest insights on telemedicine for optometry.
Bricks & Clicks
Follow these 4 steps to balance your brick-and-mortar retailing with your online retailing.
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