Insights From Our Editors
FEATURED POSTS
Putting ‘Profit First’ Helps Practitioners Maintain Success
Following the Profit First method changes how practice owners think…
MythBusters: Optometry Edition
Dr. Stewart is challenging independent optometrists to rethink many…
Easy Ways to Make the Most of Staff Training
These five tips can simplify your approach to staff training,…
MUST READ
World Sight Day Challenge Gives Practitioners an Opportunity to Give Back
Two eye care professionals from Canadian practices shared how they’ve participated in the…
WO Women’s Leadership Conference Scheduled for Tuesday, Oct. 10, 2023
The fifth annual Women In Optometry Women’s Leadership Conference — “Be Bold — Leading…
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient…
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience…
Why Crizal Sapphire HR is a ‘Must-Have’ for Your Patients
Since 1997, Crizal has represented a different approach to lens surfaces, providing patients…
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