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Bricks & Clicks
Follow these 4 steps to balance your brick-and-mortar retailing…
It’s Time to Manage Myopia
A wide variety of treatments are available to slow the progression…
Relationships Require Communication…
…including the one you have with your vendors. Here’s how to make…
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Take Charge and Lead By Doing
Tackle the tough tasks such as hiring, firing, and doing it all
Selling Screen Safety
Michelle J. Hoff, OD, FAAO, ABO-AC, FNAO,Isabel Kazemi, OD, FAAO,and Mindi Lewis, MA, ABOC,…
Relationships Require Communication…
…including the one you have with your vendors. Here’s how to make the most of your vendor…
Pay Yourself First
Not what’s left over at the end of each month. Here’s how.
Multiply Your Eyewear Sales
Tips to train your opticians to sell more multiple pairs
Many Happy Returns
These 3 practice improvements deliver the greatest ROI
