MUST READ
World Sight Day Challenge Gives Practitioners an Opportunity to Give Back
Two eye care professionals from Canadian practices shared how they’ve participated in the…
WO Women’s Leadership Conference Scheduled for Tuesday, Oct. 10, 2023
The fifth annual Women In Optometry Women’s Leadership Conference — “Be Bold — Leading…
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient…
Why Your Optical Business Needs Two Websites
Most optical practices are effectively two businesses, each with distinct buyer motivations.
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience…
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