Insights From Our Editors
FEATURED POSTS
Communication is Key in the Optical
When practitioners get involved in communicating about their…
Best Tips for Working with Your Sales Reps to Grow Your Optical Business
Creating strong relationships with your sales reps benefits your…
How to Have a Successful Trunk Show
Have you been struggling to make the most out of your trunk shows?…
MUST READ
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience…
Why Crizal Sapphire HR is a ‘Must-Have’ for Your Patients
Since 1997, Crizal has represented a different approach to lens surfaces, providing patients…
What’s the Latest for Dry Eyes?
With the high prevalence of dry eye disease among patients these days, it is imperative for…
What is Your Sunglass Selling Strategy?
How does your practice prepare for sun season each year? While sunglasses are a must all…
What Gets Measured Gets Managed, What Gets Managed Gets Improved
Rather than feeling overwhelmed by your optical, knowing the three specific optical KPIs you…
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