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Why Crizal Sapphire HR is a ‘Must-Have’ for Your Patients
Since 1997, Crizal has represented a different approach to lens…
Vision Therapy Allows Us to Change Our Patients’ Lives
Embracing vision therapy not only helped Dr. Bell grow her…
Go Little or Go Home: Building Your Practice Through Pediatric Care
Leading independent pediatric optometrists shared their best…

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Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
Why Crizal Sapphire HR is a ‘Must-Have’ for Your Patients
Since 1997, Crizal has represented a different approach to lens surfaces, providing patients…
What’s the Latest for Dry Eyes?
With the high prevalence of dry eye disease among patients these days, it is imperative for…
What is Your Sunglass Selling Strategy?
How does your practice prepare for sun season each year? While sunglasses are a must all…
What Does ‘Open Access’ Look Like?
Rethinking vision care plans doesn’t have to mean losing patients and can be liberating.
Vision Therapy Allows Us to Change Our Patients’ Lives
Embracing vision therapy not only helped Dr. Bell grow her practice, but it strengthened her…