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Learn Aesthetics from the Experts: Here’s How These ODs Specialized and Changed Their Practice
While there are countless aesthetic treatments, and starting a…
Could A Sports Vision Specialty Be Your Ticket to the Big Leagues?
Independent optometrists channeled their passion for sports and…
More Than an Eye Exam: How Nutrition and Lifestyle Can Improve Eye Health
We have all heard the saying, “You are what you eat,” and nutrition…
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Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
What’s the Latest for Dry Eyes?
With the high prevalence of dry eye disease among patients these days, it is imperative for…
What is Your Sunglass Selling Strategy?
How does your practice prepare for sun season each year? While sunglasses are a must all…
What Does ‘Open Access’ Look Like?
Rethinking vision care plans doesn’t have to mean losing patients and can be liberating.
Top 10 Tips for Social Media
Leveraging social media can help independent practice owners remain independent in the face…
Top 10 Tips for Myopia Management
ECPs who specialize in myopia management shared some of their best advice for independent…
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