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World Sight Day Challenge Gives Practitioners an Opportunity to Give Back
Two eye care professionals from Canadian practices shared how they’ve participated in the…
Win in a Crowded Market With an Exceptional Patient Journey
Set your independent practice apart by curating unforgettable patient experiences that drive loyalty
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient…
Why Your Optical Business Needs Two Websites
Most optical practices are effectively two businesses, each with distinct buyer motivations.
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience…
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