Browsing Category
OPHTHALMIC PRODUCTS
15 posts
Subcategories
Package it Up
Offering tiered packages for eyewear has improved our practice’s revenue and our patients’ optical experience.
September 6, 2022
Tell Me A Story
How can we utilize the technique of storytelling to increase our optical sales?
September 6, 2022
What is Your Sunglass Selling Strategy?
How does your practice prepare for sun season each year? While sunglasses are a must all year, they…
July 1, 2022
Top 10 Tips for Myopia Management
ECPs who specialize in myopia management shared some of their best advice for independent practitioners looking to adopt the specialty.
May 18, 2022
Are you “Independent Strong” when it comes to managing frames?
An average of 43 percent of the gross revenue collected for a practice comes from the sale of…
February 16, 2022
Are you “Independent Strong” when managing contact lenses?
Before you can determine whether or not you are Independent Strong when it comes to managing contact lenses,…
February 16, 2022
Are you “Independent Strong” when it comes to managing eyewear lenses?
Managing eyewear lenses is a topic many optometrists stay out of. They’ve provided a prescription to the…
February 16, 2022
Bricks & Clicks
Follow these 4 steps to balance your brick-and-mortar retailing with your online retailing.
February 11, 2022
Selling Screen Safety
Michelle J. Hoff, OD, FAAO, ABO-AC, FNAO,Isabel Kazemi, OD, FAAO,and Mindi Lewis, MA, ABOC, FNAO People are spending…
February 9, 2022