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PRACTICE GROWTH STRATEGIES
17 posts
Subcategories
What Does ‘Open Access’ Look Like?
Rethinking vision care plans doesn’t have to mean losing patients and can be liberating.
Act Locally, Think Globally
Supporting global efforts, such as World Sight Day, in the eye care community can have wide-reaching benefits for your practice.
Package it Up
Offering tiered packages for eyewear has improved our practice’s revenue and our patients’ optical experience.
Tell Me A Story
How can we utilize the technique of storytelling to increase our optical sales?
Top 10 Tips for Social Media
Leveraging social media can help independent practice owners remain independent in the face of competition.
What is Your Sunglass Selling Strategy?
How does your practice prepare for sun season each year? While sunglasses are a must all year, they…
Evolving to Create the Digital Patient Experience
When I attended optometry school 38 years ago, I studied to be a doctor – not a business…
Telemedicine Makes Remote Personal
Enhance your relationships with patients and strengthen your quality of care with the latest insights on telemedicine for optometry.
2022 Independent Strong Special Report
As an independent practice owner, you strive every day to succeed in a competitive market and differentiate the…
Are you “Independent Strong” when marketing your practice?
Marketing has two major functions – to get new patients into the practice and to encourage your current…
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