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PRACTICE GROWTH STRATEGIES
22 posts
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Learn Aesthetics from the Experts: Here’s How These ODs Specialized and Changed Their Practice
While there are countless aesthetic treatments, and starting a specialty can feel daunting, these practitioners unanimously agree that offering aesthetic services benefits their patients and their practices.
Could A Sports Vision Specialty Be Your Ticket to the Big Leagues?
Independent optometrists channeled their passion for sports and performance into reaching new patients and bolstering their practices.
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for starting cold in private practice.
Jumping Right In: Three Tips to Buying a Practice as a New Grad
There are actionable steps young grads can take to achieve their goals of buying a new practice.
Finding the Practice Transition that Perpetuates Private Practice
How one practice transitioned between independent owners seamlessly, without interruption to high-quality patient care.
What Does ‘Open Access’ Look Like?
Rethinking vision care plans doesn’t have to mean losing patients and can be liberating.
Act Locally, Think Globally
Supporting global efforts, such as World Sight Day, in the eye care community can have wide-reaching benefits for your practice.
Package it Up
Offering tiered packages for eyewear has improved our practice’s revenue and our patients’ optical experience.
Tell Me A Story
How can we utilize the technique of storytelling to increase our optical sales?
Top 10 Tips for Social Media
Leveraging social media can help independent practice owners remain independent in the face of competition.
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