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PRACTICE GROWTH STRATEGIES
33 posts
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Communication is Key in the Optical
When practitioners get involved in communicating about their optical, it’s likely to build trust between them and their patients.
Best Tips for Working with Your Sales Reps to Grow Your Optical Business
Creating strong relationships with your sales reps benefits your practice and your patients.
Using Retail Strategies to Increase Optical Success
Focusing on your patients’ needs is the fastest way to make your optical a winner.
How EssilorLuxottica’s Leonardo Education Platform Creates Value for Independent Practitioners
Leonardo’s Essentials Programs were designed to streamline the training and onboarding process for independent practitioners.
Defining Your Personal Brand for Optical Success
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.
What Gets Measured Gets Managed, What Gets Managed Gets Improved
Rather than feeling overwhelmed by your optical, knowing the three specific optical KPIs you should be tracking can offer peace of mind and increase revenue.
I Run a Successful Optical with No Doctor
Treating your optical like a business – not a medical practice – and staying true to your principles can bring long-term optical success.
Vision Therapy Allows Us to Change Our Patients’ Lives
Embracing vision therapy not only helped Dr. Bell grow her practice, but it strengthened her connection with her patients and reignited her passion for optometry.
Go Little or Go Home: Building Your Practice Through Pediatric Care
Leading independent pediatric optometrists shared their best insights for treating the youngest patients.
How I Outgrew My Practice By Offering Dry Eye Treatments
If you are considering adding dry eye services to your practice, I would say, “Go for it!”
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