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PRACTICE GROWTH STRATEGIES
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Using an AI Scribe Has Improved the Patient Experience
Giving patients a detailed summary of their visit and future plans can help enhance their overall experience in your office.
Improve Your Capture Rate By Leveraging Three Key Touchpoints in Your Office
Utilizing your front desk staff, technicians, and doctor as a unified team can enhance patient experience and boost your eyewear sales.
How to Guide Customers on Eyewear Color
Understanding the color wheel and color theory can help you better cater to your customers’ styles and eyewear needs.
The Big List of Optometry Podcasts to Listen to in 2025
Podcasts are another way for ECPs to enhance their careers and stay up to date in the industry.
How AI is Reshaping the Optical Industry
Utilizing the latest technologies can help you improve efficiencies in your practice.
Putting the ‘Indie’ in Independent Eyewear
Adopting independent eyewear brands gives patients more unique frame options, provides a higher revenue stream, and helps you stand out from the pack.
Have You Checked On Your Discounts Lately?
Doing your research and getting all your accounts in order can help save you and your practice money.
5 Ways to Turn Your Patients into Brand Advocates
Word-of-mouth advertising can be a game changer in your practice.
From Insurance to Independence
The road to being insurance free can be difficult and challenging, but having faith in your practice’s values can make it easier.
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
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