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PRACTICE GROWTH STRATEGIES
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Essilor Experts Program is Committed to Supporting Independent Eye Care Professionals
Joining Essilor Experts gives you a competitive edge in the marketplace through best-in-class education, cutting-edge digital tools, consumer media support and more.
The Economics of Myopia Management
Knowing the value of what you offer patients can build confidence in having conversations with patients and their parents.
Building Strong Relationships with Sales Reps Leads to Best Practice Outcomes
When ODs are clear about their goals with their sales reps, they can achieve optimal results.
A New Approach to Unlocking Creative Potential for Optical Industry Success
‘Mind Mapping’ is a visual brainstorming tool that can help ECPs communicate, manage their practices, improve efficiency, and more.
Mix it Up for Greater Profits
Taking a look at how you run things both inside and outside your office can help you increase profits and minimize losses.
From Concept to Clarity: The Significance of Optical Design
In the seventh installment of Dr. Stewart's Cold Start Series, she breaks down the ins and outs of her design plan and how that can influence patients' experience in your practice.
How To Translate Trend Forecasting into Practice Profitability
Staying on top of the latest trends – and the upcoming trends – enhances customer relationships and helps your practice stand out.
Leonardo’s New Program Dives into Luxury Eyewear
This latest offering gives practitioners the ins and outs of patient communication, design and craftsmanship, and the history of luxury eyewear.
10 Tips to Consider for a Successful Practice Transition
Follow these suggestions to make an optometric practice transition as smooth as possible.
When CEs Provide More Than Credits
Strategically choosing which continuing education events you attend can leave you feeling invigorated about the industry.
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