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PRACTICE GROWTH STRATEGIES
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The Big List of Optometry Podcasts to Listen to in 2025
Podcasts are another way for ECPs to enhance their careers and stay up to date in the industry.
How AI is Reshaping the Optical Industry
Utilizing the latest technologies can help you improve efficiencies in your practice.
Putting the ‘Indie’ in Independent Eyewear
Adopting independent eyewear brands gives patients more unique frame options, provides a higher revenue stream, and helps you stand out from the pack.
Have You Checked On Your Discounts Lately?
Doing your research and getting all your accounts in order can help save you and your practice money.
5 Ways to Turn Your Patients into Brand Advocates
Word-of-mouth advertising can be a game changer in your practice.
From Insurance to Independence
The road to being insurance free can be difficult and challenging, but having faith in your practice’s values can make it easier.
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
Set a Course For Optical Success
In the ninth installment of Dr. Stewart's Cold Start Series, she shares her best tips for practitioners starting an optical from scratch or looking to revamp their selection.
Beyond the Frame: Building a Dual-Purpose Boutique
Learn how a clothing boutique can attract new clientele to your optical shop.
Essilor Experts Program is Committed to Supporting Independent Eye Care Professionals
Joining Essilor Experts gives you a competitive edge in the marketplace through best-in-class education, cutting-edge digital tools, consumer media support and more.
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