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Patient Experience
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Patient Experience
Top Tips to Creating a Standalone Dry Eye Practice
Prioritizing your patients’ needs and focusing on the highest quality of care will lead to the greatest outcomes.
Trending Now: 2025 Social Media Strategies Curated for Optical
Making the most of your social media presence can help you connect with patients in a new way.
What to Know About Getting Started with Dry Eye Treatments
Prioritizing education is beneficial to getting patient buy-in on dry eye treatments.
The Efficiency Fallacy
Getting personal with patients and tailoring their eyewear to their needs and preferences can benefit your capture rate and the patient experience.
Combining Sports Vision and Vision Therapy Has Helped Me Change Patients’ Lives
A unique neuro-optometry specialty helped Dr. Brewer find his passion and hone in on helping his patients make huge strides in their rehab.
How to Guide Customers on Eyewear Color
Understanding the color wheel and color theory can help you better cater to your customers’ styles and eyewear needs.
Putting the ‘Indie’ in Independent Eyewear
Adopting independent eyewear brands gives patients more unique frame options, provides a higher revenue stream, and helps you stand out from the pack.
5 Ways to Turn Your Patients into Brand Advocates
Word-of-mouth advertising can be a game changer in your practice.
Beyond the Frame: Building a Dual-Purpose Boutique
Learn how a clothing boutique can attract new clientele to your optical shop.
The Patient Experience: Lessons from the Optical Jedi
Knowing how to improve your patients’ experiences can ensure they trust you with their care for years to come.
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