Artificial Intelligence Program Reaches Standing-Room-Only Audience at Vision Expo
LAS VEGAS – Eye care professionals overflowed the room at the Venetian Resort during Vision Expo West for…
Transitions GEN S Wins Silmo d’Or in Vision
CHARENTON-LE-PONT, France — Transitions Optical’s latest release, the Transitions GEN S lenses, has gained recognition at SILMO 2024,…
Transitions Launches New GEN S Consumer Marketing Campaign
PINELLAS PARK, Fla. — Transitions Optical has launched a new marketing campaign for its Transitions GEN S lenses that’s…
Optometry Giving Sight Announces World Sight Day Challenge 2024 Theme
GOLDEN, Colo. — Optometry Giving Sight, the organization behind the World Sight Day Challenge, has officially announced the…
Starter Kits Now Available for Transitions GEN S
PINELLAS PARK, Fla. — Earlier this year, Transitions Optical introduced its newest photochromic technology, GEN S lenses. Now,…
Transitions Debuts Points Plus Program to Offer Independent ECPs Exclusive Offers
PINELLAS PARK, Fla. — Transitions Optical is launching a new program for independent eye care practitioners — the…
EyeMed Introduces New Educational Resources for Young Patients
EyeMed Vision Care has introduced new educational resources for young patients in honor of August being National Children’s…
Ray-Ban Releases New Light-Responsive Change Frames
Ray-Ban has announced its latest design, a light-responsive frame utilizing Transitions technology, called Ray-Ban Change. Created to evolve…
Jake Gyllenhaal Stars in Prada’s 2024 Linea Rossa Campaign
Prada’s 2024 Linea Rossa campaign features a familiar face: actor and producer Jake Gyllenhaal. An exploration of the…
Oakley’s Brand Evolves with Animated Film and Comic Book
LAKE FOREST, Calif. — Oakley has announced the latest evolution of its brand with the release of “Future…
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