Browsing Tag
practice management
127 posts
Top 6 Tips for Using Social Media to Build and Grow Your Cold Start Optometry Practice
Knowing how to effectively post on social media can grow your practice and help you connect with current patients.
Top Tips to Creating a Standalone Dry Eye Practice
Prioritizing your patients’ needs and focusing on the highest quality of care will lead to the greatest outcomes.
Trending Now: 2025 Social Media Strategies Curated for Optical
Making the most of your social media presence can help you connect with patients in a new way.
Taking Control of Your Practice Finances
Dr. Jennifer Stewart interviewed Nathan Hayes to get the ins and outs of practice finances.
What to Know About Getting Started with Dry Eye Treatments
Prioritizing education is beneficial to getting patient buy-in on dry eye treatments.
The Efficiency Fallacy
Getting personal with patients and tailoring their eyewear to their needs and preferences can benefit your capture rate and the patient experience.
The Art and Magic of Storytelling Transforms the Optical and Exam Room
In the twelfth installment of the Cold Start Series, Dr. Stewart shares how storytelling can change patients' experience in the optical and exam room.
Combining Sports Vision and Vision Therapy Has Helped Me Change Patients’ Lives
A unique neuro-optometry specialty helped Dr. Brewer find his passion and hone in on helping his patients make huge strides in their rehab.
Too Old To Start Cold? I Think Not!
In the eleventh installment of the Cold Start Series, Dr. Stewart shares the benefits of cold-starting at any age.
How to Guide Customers on Eyewear Color
Understanding the color wheel and color theory can help you better cater to your customers’ styles and eyewear needs.
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