Browsing Category
Frames
19 posts
Frames
Defining Your Personal Brand for Optical Success
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.
Package it Up
Offering tiered packages for eyewear has improved our practice’s revenue and our patients’ optical experience.
Are you “Independent Strong” when it comes to managing frames?
An average of 43 percent of the gross revenue collected for a practice comes from the sale of…
Bricks & Clicks
Follow these 4 steps to balance your brick-and-mortar retailing with your online retailing.
Decode Your Dispensary
Implement these three secrets for optical sales success
Frame Sales Captured!
How we achieved an eyewear capture rate of 70%
By Larry Golson, OD
February 1, 2022
Frame Board Certified
Take these four actions to certify that your frame board inventory is optimized for profitability.
Chairperson of the Frame Board
Make the most (profits) by taking charge of your optical inventory.