How to Have a Successful Trunk Show
Have you been struggling to make the most out of your trunk shows? In the second installment of…
Freshen Up for Success
Here in New England, the days are getting longer, the weather is (hopefully!) getting warmer, and my flowers…
What Gets Measured Gets Managed, What Gets Managed Gets Improved
Rather than feeling overwhelmed by your optical, knowing the three specific optical KPIs you should be tracking can offer peace of mind and increase revenue.
Why Should Our Optical Matter?
One of my favorite parts of optometry is how many services and specialties we can provide our patients.…
Youthful Inspiration
When I was a student at The New England College of Optometry (NECO), I was always impressed by…
Go Little or Go Home: Building Your Practice Through Pediatric Care
Leading independent pediatric optometrists shared their best insights for treating the youngest patients.
Setting a Game Plan for Vision Expo East
I first attended Vision Expo East in 2002, while working as an optician in the year between graduating…
Learn from the Experts to Build Your Sports Vision Specialty
Get an insiders’ look at how to start your new sports vision specialty practice or how to grow…
Could A Sports Vision Specialty Be Your Ticket to the Big Leagues?
Independent optometrists channeled their passion for sports and performance into reaching new patients and bolstering their practices.
Will This Be the Year We Follow Our Passions?
One of my favorite roles in optometry is consulting, speaking, educating, and inspiring other optometrists to build authentic…
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