Insights From Our Editors
FEATURED POSTS
How to Incorporate Sustainability into Your Practice
As more consumers look for eco-friendly products, learn how you can…
Tax Planning Strategies for Optometrists Owning Their Own Practices
By considering how major decisions will impact your standing when…
The Ins and Outs of Independent Eyewear
Partnering with privately owned eyewear companies can help ECPs…
MUST READ
World Sight Day Challenge Gives Practitioners an Opportunity to Give Back
Two eye care professionals from Canadian practices shared how they’ve participated in the…
WO Women’s Leadership Conference Scheduled for Tuesday, Oct. 10, 2023
The fifth annual Women In Optometry Women’s Leadership Conference — “Be Bold — Leading…
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient…
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience…
Why Crizal Sapphire HR is a ‘Must-Have’ for Your Patients
Since 1997, Crizal has represented a different approach to lens surfaces, providing patients…