Browsing Tag
practice growth strategies
88 posts
From Insurance to Independence
The road to being insurance free can be difficult and challenging, but having faith in your practice’s values can make it easier.
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
Set a Course For Optical Success
In the ninth installment of Dr. Stewart's Cold Start Series, she shares her best tips for practitioners starting an optical from scratch or looking to revamp their selection.
Beyond the Frame: Building a Dual-Purpose Boutique
Learn how a clothing boutique can attract new clientele to your optical shop.
Essilor Experts Program is Committed to Supporting Independent Eye Care Professionals
Joining Essilor Experts gives you a competitive edge in the marketplace through best-in-class education, cutting-edge digital tools, consumer media support and more.
The Economics of Myopia Management
Knowing the value of what you offer patients can build confidence in having conversations with patients and their parents.
Building Strong Relationships with Sales Reps Leads to Best Practice Outcomes
When ODs are clear about their goals with their sales reps, they can achieve optimal results.
Top 5 Mistakes Cold Start Practices Make
In the eighth installment of Dr. Stewart's Cold Start Series, she shares the most common mistakes ODs make and how to find success in your cold start.
A New Approach to Unlocking Creative Potential for Optical Industry Success
‘Mind Mapping’ is a visual brainstorming tool that can help ECPs communicate, manage their practices, improve efficiency, and more.
Mix it Up for Greater Profits
Taking a look at how you run things both inside and outside your office can help you increase profits and minimize losses.
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