Browsing Tag
practice growth strategies
111 posts
Behind the Scenes: How We Successfully Took Control of Our Optical Inventory
Making optical decisions based on metrics, not emotions, can lead to increased profitability.
Top 6 Tips for Using Social Media to Build and Grow Your Cold Start Optometry Practice
Knowing how to effectively post on social media can grow your practice and help you connect with current patients.
Top Tips to Creating a Standalone Dry Eye Practice
Prioritizing your patients’ needs and focusing on the highest quality of care will lead to the greatest outcomes.
Trending Now: 2025 Social Media Strategies Curated for Optical
Making the most of your social media presence can help you connect with patients in a new way.
Understanding the Key Planning Levers in the Private Practice Owner’s Tax Return
Knowing the ins and outs of your tax return can help set you up for success for years to come.
Taking Control of Your Practice Finances
Dr. Jennifer Stewart interviewed Nathan Hayes to get the ins and outs of practice finances.
What to Know About Getting Started with Dry Eye Treatments
Prioritizing education is beneficial to getting patient buy-in on dry eye treatments.
The Efficiency Fallacy
Getting personal with patients and tailoring their eyewear to their needs and preferences can benefit your capture rate and the patient experience.
Why a Good Website Matters
Keeping your website easy to use and full of current education and practice materials can attract new patients and keep existing patients happy.
The Art and Magic of Storytelling Transforms the Optical and Exam Room
In the twelfth installment of the Cold Start Series, Dr. Stewart shares how storytelling can change patients' experience in the optical and exam room.
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