{"id":4856,"date":"2023-06-06T00:05:00","date_gmt":"2023-06-06T00:05:00","guid":{"rendered":"https:\/\/independentstrong.reviewob.com\/?p=4856"},"modified":"2023-06-12T15:06:55","modified_gmt":"2023-06-12T15:06:55","slug":"in-house-vision-plan","status":"publish","type":"post","link":"https:\/\/independentstrong.reviewob.com\/index.php\/2023\/06\/06\/in-house-vision-plan\/","title":{"rendered":"Creating an In-House Vision Plan for My Patients Improved My Profitability"},"content":{"rendered":"\n
I opened my practice, Complete Eye Care of Medina<\/strong><\/a>, cold 15 years ago. I bought my own land and built my building about five years into the practice, and as we\u2019ve continued to grow over the last 10 years, I started to notice a lot more issues with the one remaining vision care plan that we accepted. I had gradually cut back on the vision plans<\/strong><\/a> I had taken (only three total), cutting one out in 2011, and the second in 2015. It was around the beginning of COVID that I started to question the one remaining plan.<\/p>\n\n\n\n At the start of this year, I dropped that vision care plan, which comprised 35% of my patient base \u2014 it was my largest percentage of patients of any of my other vision plans previously taken. This wasn\u2019t an easy decision, and I didn\u2019t come to it quickly \u2014 it was thought about, researched, and analyzed for several years before eventually taking action. <\/p>\n\n\n\n Over the last decade, I\u2019ve worked with my leadership team to create a private, in-house vision care plan exclusive to our patients \u2014 the 20\/20 Club. We\u2019ve finetuned this system over the years into something that works for our practice and for our patients, all while maintaining the highest level of care. <\/p>\n\n\n\n Should I Drop My Vision Care Plans? One of the things that pushed me to drop my first vision plan back in 2015 was the amount of administrative work that was involved with managing these plans \u2014 and yet there was no commensurate increase in revenue as a result. And while I was capturing revenue outside of what was reimbursed, when I saw the confusion from my patients about the details of their plan, and when I saw the confusion from my staff, I knew it was time to start rethinking how we did things. We received countless frustrated patient phone calls, which in turn frustrated my staff and me, and I didn\u2019t want to let these plans dictate my credibility as a doctor and the integrity of my clinic. <\/p>\n\n\n\n
<\/strong>The decision to drop vision care plans may not be the right one for your practice \u2014 now or in the future. In my case, there were a number of telltale signs that indicated that it was time to start considering other options. <\/p>\n\n\n\n