Browsing Tag
social media
9 posts
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
10 Tips to Consider for a Successful Practice Transition
Follow these suggestions to make an optometric practice transition as smooth as possible.
From No Patients to Booked Solid: How I Grew My Sam’s Club Sublease
Dr. Phan shares her experience of taking over a Sam's Club sublease that went from having no patients to having a wait list.
Practice Profile: Guild Eyewear Studio
Dr. Ashley Szalkowski shares her journey into private practice ownership and how she created the practice of her dreams.
Utilizing Social Media to Grow a Practice
Being active on social media can be beneficial for practice growth, as well as building connections with patients and other eye care professionals.
‘A-Eye’
Have you tried putting artificial intelligence to the test to get your practice tasks done more efficiently? Dr. Hornberger shares her best tips for getting more done with AI.
Act Locally, Think Globally
Supporting global efforts, such as World Sight Day, in the eye care community can have wide-reaching benefits for your practice.
Top 10 Tips for Social Media
Leveraging social media can help independent practice owners remain independent in the face of competition.
Are you “Independent Strong” when marketing your practice?
Marketing has two major functions – to get new patients into the practice and to encourage your current…