Browsing Tag
private practice
122 posts
Transitions Launches New GEN S Consumer Marketing Campaign
PINELLAS PARK, Fla. — Transitions Optical has launched a new marketing campaign for its Transitions GEN S lenses that’s…
Essilor Experts Program is Committed to Supporting Independent Eye Care Professionals
Joining Essilor Experts gives you a competitive edge in the marketplace through best-in-class education, cutting-edge digital tools, consumer media support and more.
The Economics of Myopia Management
Knowing the value of what you offer patients can build confidence in having conversations with patients and their parents.
The Patient Experience: Lessons from the Optical Jedi
Knowing how to improve your patients’ experiences can ensure they trust you with their care for years to come.
Fall Reflections
Even though it has been many years since I graduated from optometry school (NECO class of 2007!), I…
Building Strong Relationships with Sales Reps Leads to Best Practice Outcomes
When ODs are clear about their goals with their sales reps, they can achieve optimal results.
Top 5 Mistakes Cold Start Practices Make
In the eighth installment of Dr. Stewart's Cold Start Series, she shares the most common mistakes ODs make and how to find success in your cold start.
Optometry Giving Sight Announces World Sight Day Challenge 2024 Theme
GOLDEN, Colo. — Optometry Giving Sight, the organization behind the World Sight Day Challenge, has officially announced the…
Starter Kits Now Available for Transitions GEN S
PINELLAS PARK, Fla. — Earlier this year, Transitions Optical introduced its newest photochromic technology, GEN S lenses. Now,…
A New Approach to Unlocking Creative Potential for Optical Industry Success
‘Mind Mapping’ is a visual brainstorming tool that can help ECPs communicate, manage their practices, improve efficiency, and more.
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