Browsing Tag
opticians
10 posts
Improve Your Capture Rate By Leveraging Three Key Touchpoints in Your Office
Utilizing your front desk staff, technicians, and doctor as a unified team can enhance patient experience and boost your eyewear sales.
How to Guide Customers on Eyewear Color
Understanding the color wheel and color theory can help you better cater to your customers’ styles and eyewear needs.
How I Went from Corporate Opticianry to Private Practice
Making the switch to independent practice provides a better work-life balance, closer relationships with patients, and more opportunity for career growth.
High Touch, High Tech, High Priority
In the fourth part of the Cold Start Series, Dr. Stewart shares her mindset behind adopting the latest technology into her new practice.
United Opticians Association Names James M. Morrison CEO
LEXINGTON, Ky. — The United Opticians Association (UOA) has officially named James M. Morrison, Esq., as the organization’s…
Top Efficiencies I’ve Learned Over 10+ Years in Optical
Adopting some of these efforts can improve productivity, profitability, and your patients’ experience.
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient will provide a premium experience and help grow practice revenue.
Communication is Key in the Optical
When practitioners get involved in communicating about their optical, it’s likely to build trust between them and their patients.
Best Tips for Working with Your Sales Reps to Grow Your Optical Business
Creating strong relationships with your sales reps benefits your practice and your patients.
Defining Your Personal Brand for Optical Success
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.