Browsing Tag
optical
26 posts
How to Guide Customers on Eyewear Color
Understanding the color wheel and color theory can help you better cater to your customers’ styles and eyewear needs.
Have You Checked On Your Discounts Lately?
Doing your research and getting all your accounts in order can help save you and your practice money.
Set a Course For Optical Success
In the ninth installment of Dr. Stewart's Cold Start Series, she shares her best tips for practitioners starting an optical from scratch or looking to revamp their selection.
Find Your Passion
I recently had lunch with a friend who asked me what my inspiration was for starting Look New…
From Concept to Clarity: The Significance of Optical Design
In the seventh installment of Dr. Stewart's Cold Start Series, she breaks down the ins and outs of her design plan and how that can influence patients' experience in your practice.
Making Lemonade
Sweet summertime — we’ve made it! One of my favorite parts of the beach community I live in is…
How I Went from Corporate Opticianry to Private Practice
Making the switch to independent practice provides a better work-life balance, closer relationships with patients, and more opportunity for career growth.
High Touch, High Tech, High Priority
In the fourth part of the Cold Start Series, Dr. Stewart shares her mindset behind adopting the latest technology into her new practice.
A Step-by-Step Guide to Stopping Optical Walkouts
Practitioners can improve their capture rate in the optical by refining their communication skills with their patients.
Practice Profile: Guild Eyewear Studio
Dr. Ashley Szalkowski shares her journey into private practice ownership and how she created the practice of her dreams.
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