Browsing Tag
optical
11 posts
Communication is Key in the Optical
When practitioners get involved in communicating about their optical, it’s likely to build trust between them and their patients.
How to Have a Successful Trunk Show
Have you been struggling to make the most out of your trunk shows? In the second installment of…
Using Retail Strategies to Increase Optical Success
Focusing on your patients’ needs is the fastest way to make your optical a winner.
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience for your patients.
Defining Your Personal Brand for Optical Success
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.
What Gets Measured Gets Managed, What Gets Managed Gets Improved
Rather than feeling overwhelmed by your optical, knowing the three specific optical KPIs you should be tracking can offer peace of mind and increase revenue.
Why Should Our Optical Matter?
One of my favorite parts of optometry is how many services and specialties we can provide our patients.…
I Run a Successful Optical with No Doctor
Treating your optical like a business – not a medical practice – and staying true to your principles can bring long-term optical success.
Properly Structuring and Paying Your Staff
One of the most important tasks in a practice is to assemble the right team members in the…
Frame Sales Captured!
How we achieved an eyewear capture rate of 70%
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