Browsing Tag
optical
15 posts
Top Efficiencies I’ve Learned Over 10+ Years in Optical
Adopting some of these efforts can improve productivity, profitability, and your patients’ experience.
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient will provide a premium experience and help grow practice revenue.
Sports Eyewear in Our Practices: Tips for Success
Getting patients excited about sports eyewear can both keep your patients safe while playing and also boost your optical sales.
Jump Right In…The Water’s Fine!
One of my favorite parts of optometry is how we combine so many businesses under one roof. We…
Communication is Key in the Optical
When practitioners get involved in communicating about their optical, it’s likely to build trust between them and their patients.
Using Retail Strategies to Increase Optical Success
Focusing on your patients’ needs is the fastest way to make your optical a winner.
How to Have a Successful Trunk Show
Have you been struggling to make the most out of your trunk shows? In the second installment of…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience for your patients.
Defining Your Personal Brand for Optical Success
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.
What Gets Measured Gets Managed, What Gets Managed Gets Improved
Rather than feeling overwhelmed by your optical, knowing the three specific optical KPIs you should be tracking can offer peace of mind and increase revenue.
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