Browsing Tag
Ophthalmic Products
14 posts
Myopia Management: A Pillar of Our Practice
Implementing myopia management comes down to feeling confident talking to parents, knowing how to market it to your patients, and getting staff on board.
Tell Me A Story
How can we utilize the technique of storytelling to increase our optical sales?
What is Your Sunglass Selling Strategy?
How does your practice prepare for sun season each year? While sunglasses are a must all year, they…
What’s the Latest for Dry Eyes?
With the high prevalence of dry eye disease among patients these days, it is imperative for independent eye care professionals to be aware of the most current treatments in the field.
Are you “Independent Strong” when it comes to managing frames?
An average of 43 percent of the gross revenue collected for a practice comes from the sale of…
Are you “Independent Strong” when managing contact lenses?
Before you can determine whether or not you are Independent Strong when it comes to managing contact lenses,…
Are you “Independent Strong” when it comes to managing eyewear lenses?
Managing eyewear lenses is a topic many optometrists stay out of. They’ve provided a prescription to the…
Bricks & Clicks
Follow these 4 steps to balance your brick-and-mortar retailing with your online retailing.
Selling Screen Safety
Michelle J. Hoff, OD, FAAO, ABO-AC, FNAO,Isabel Kazemi, OD, FAAO,and Mindi Lewis, MA, ABOC, FNAO People are spending…
Decode Your Dispensary
Implement these three secrets for optical sales success
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