Browsing Tag
OD
25 posts
Find Stability and Focus in Concierge Eyecare
Challenging the assumption that bigger is better in independent eyecare
The Hidden Cost of Overstaffing
Last month we talked about what to do when the person we hired isn’t the right fit. What…
Getting Out of Your Practice to Grow in It
Why stepping away actually sharpens perspective
EssilorLuxottica Enhances Partnership Programs for Independent ECPs
EssilorLuxottica has announced new enhancements to its Essilor Experts, Essilor Partners and EssilorLuxottica 360 (EL360) programs in the…
What a Trip to Universal Taught Me About Running an Optometry Practice
Universal Studios: A masterclass in the patient experience
Rethink Your Entire Clinic-to-Optical Process to Win Back Gen Z
The optical industry is facing a quiet crisis of attrition. While we are busy debating how to sell…
Cut the Fluff: Website and Marketing Principles for Independents
When it comes to independent optometry marketing and website strategy, E. Dean Butler says less is more.
Why Your Optical Business Needs Two Websites
Most optical practices are effectively two businesses, each with distinct buyer motivations.
The Communication Mistakes Holding Practices Back—and What to Do Instead
In more than a decade of working with optometry practices as a business consultant, I’ve seen one recurring…
The Location-Independent OD: Tele-Optometry for Owners and Associates
For the last decade, our profession has offered a binary choice: assume the heavy mantle of practice ownership…
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