Browsing Tag
marketing
10 posts
‘A-Eye’
Have you tried putting artificial intelligence to the test to get your practice tasks done more efficiently? Dr. Hornberger shares her best tips for getting more done with AI.
My Frame Gallery Links Virtual Reality and Opticianry
The online frame gallery gives patients more time to browse outside of the office, while saving time for eye care professionals every day.
I Run a Successful Optical with No Doctor
Treating your optical like a business – not a medical practice – and staying true to your principles can bring long-term optical success.
Myopia Management: A Pillar of Our Practice
Implementing myopia management comes down to feeling confident talking to parents, knowing how to market it to your patients, and getting staff on board.
How to Implement Specialties in the Modern Cold Start Independent Practice
If you're unsure of how to incorporate an optometric specialty in your cold start or newly acquired practice, it can be helpful to consider finances, office flow, technology, operations, and marketing.
Act Locally, Think Globally
Supporting global efforts, such as World Sight Day, in the eye care community can have wide-reaching benefits for your practice.
Top 10 Tips for Social Media
Leveraging social media can help independent practice owners remain independent in the face of competition.
Who’s In Charge?
“Do you have a person in charge of marketing?” is the first question asked in the marketing section…
Properly Structuring and Paying Your Staff
One of the most important tasks in a practice is to assemble the right team members in the…
Are you “Independent Strong” when marketing your practice?
Marketing has two major functions – to get new patients into the practice and to encourage your current…
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