Browsing Tag
marketing
16 posts
Practice Profile: Eye Candy Optical
Dr. Kandi Moller cold-started her practice, Eye Candy Optical in Gig Harbor, Washington, in August 2019. With over…
Social Media Helped Me Make Stronger Industry Connections
With an Instagram following nearing 20,000, Dr. Wademan shares how she got started with social media and how she manages to stay true to herself online.
New Technology, Innovations Awards Highlight Transitions Academy 2024
ORLANDO, Fla. – Transitions Academy 2024 landed in Orlando, Florida, from Sunday, February 11, through Tuesday, February 13.…
The Crucial Role of Health Literacy in Optometric Practice Success
Learn modern tactics for empowering your patients with accurate knowledge beyond your office chair.
Practice Profile: Guild Eyewear Studio
Dr. Ashley Szalkowski shares her journey into private practice ownership and how she created the practice of her dreams.
Is Now the Time to Add a Specialty?
Specialty practice can ignite your passions in eye care, but it’s important to be diligent before adding something new.
‘A-Eye’
Have you tried putting artificial intelligence to the test to get your practice tasks done more efficiently? Dr. Hornberger shares her best tips for getting more done with AI.
My Frame Gallery Links Virtual Reality and Opticianry
The online frame gallery gives patients more time to browse outside of the office, while saving time for eye care professionals every day.
I Run a Successful Optical with No Doctor
Treating your optical like a business – not a medical practice – and staying true to your principles can bring long-term optical success.
Myopia Management: A Pillar of Our Practice
Implementing myopia management comes down to feeling confident talking to parents, knowing how to market it to your patients, and getting staff on board.