Browsing Tag
marketing
23 posts
How AI is Reshaping the Optical Industry
Utilizing the latest technologies can help you improve efficiencies in your practice.
5 Ways to Turn Your Patients into Brand Advocates
Word-of-mouth advertising can be a game changer in your practice.
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
Essilor Experts Program is Committed to Supporting Independent Eye Care Professionals
Joining Essilor Experts gives you a competitive edge in the marketplace through best-in-class education, cutting-edge digital tools, consumer media support and more.
Mix it Up for Greater Profits
Taking a look at how you run things both inside and outside your office can help you increase profits and minimize losses.
10 Tips to Consider for a Successful Practice Transition
Follow these suggestions to make an optometric practice transition as smooth as possible.
From No Patients to Booked Solid: How I Grew My Sam’s Club Sublease
Dr. Phan shares her experience of taking over a Sam's Club sublease that went from having no patients to having a wait list.
Practice Profile: Eye Candy Optical
Dr. Kandi Moller cold-started her practice, Eye Candy Optical in Gig Harbor, Washington, in August 2019. With over…
Social Media Helped Me Make Stronger Industry Connections
With an Instagram following nearing 20,000, Dr. Wademan shares how she got started with social media and how she manages to stay true to herself online.
New Technology, Innovations Awards Highlight Transitions Academy 2024
ORLANDO, Fla. – Transitions Academy 2024 landed in Orlando, Florida, from Sunday, February 11, through Tuesday, February 13.…
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