Browsing Tag
marketing strategies
4 posts
An Entrepreneur’s Approach to Old-School Optical Marketing
How do you attract more customers into your optical store? The answers were all right in front of…
Slow Days, Smart Moves: Boosting Your Optometry Practice in Downtime
There are many benefits of having accountability partners or a close group of colleagues you can learn from,…
My Summer “Beach Reads”
Dr. Stewart’s top reading list recommendations. As an optometrist and small business owner, I’ve realized just how valuable…
Making Every Exam Count: Tracking, Measuring and Improving Revenue per Exam in Your Practice
In the evolving landscape of optometric care, independent practitioners face increased pressure from corporate and online competition, and…
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