Browsing Tag
IndependentStrong
35 posts
Myopia Management: A Pillar of Our Practice
Implementing myopia management comes down to feeling confident talking to parents, knowing how to market it to your patients, and getting staff on board.
Creating My Specialty Contact Lens Practice to Provide Personalized Care
By opening a new practice – the Charlotte Contact Lens Institute – Dr. Cerenzie is able to put her patients at the forefront of everything she does, while also staying up to date on industry innovations.
How to Implement Specialties in the Modern Cold Start Independent Practice
If you're unsure of how to incorporate an optometric specialty in your cold start or newly acquired practice, it can be helpful to consider finances, office flow, technology, operations, and marketing.
Setting a Game Plan for Vision Expo East
I first attended Vision Expo East in 2002, while working as an optician in the year between graduating…
Learn Aesthetics from the Experts: Here’s How These ODs Specialized and Changed Their Practice
While there are countless aesthetic treatments, and starting a specialty can feel daunting, these practitioners unanimously agree that offering aesthetic services benefits their patients and their practices.
Could A Sports Vision Specialty Be Your Ticket to the Big Leagues?
Independent optometrists channeled their passion for sports and performance into reaching new patients and bolstering their practices.
Will This Be the Year We Follow Our Passions?
One of my favorite roles in optometry is consulting, speaking, educating, and inspiring other optometrists to build authentic…
More Than an Eye Exam: How Nutrition and Lifestyle Can Improve Eye Health
We have all heard the saying, “You are what you eat,” and nutrition gives us the power to choose our health outcome.
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for starting cold in private practice.
Taking the Leap into Private Practice
By definition, an entrepreneur is one who brings about innovation, bears most of the risk, and enjoys most…
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