Browsing Tag
IndependentStrong
163 posts
Artificial Intelligence Program Reaches Standing-Room-Only Audience at Vision Expo
LAS VEGAS – Eye care professionals overflowed the room at the Venetian Resort during Vision Expo West for…
Is a New Frame Line Worth Taking On?
ECPs should ask themselves these questions before committing to a new frame line.
From Insurance to Independence
The road to being insurance free can be difficult and challenging, but having faith in your practice’s values can make it easier.
What is Omnichannel Marketing?
Independent practitioners can stay competitive in optical through digital transformation.
Set a Course For Optical Success
In the ninth installment of Dr. Stewart's Cold Start Series, she shares her best tips for practitioners starting an optical from scratch or looking to revamp their selection.
The Power of Teamwork: Building Your Dream Team
In the bustling world of private practice, it’s easy to get caught up in the daily grind and…
Beyond the Frame: Building a Dual-Purpose Boutique
Learn how a clothing boutique can attract new clientele to your optical shop.
Transitions Launches New GEN S Consumer Marketing Campaign
PINELLAS PARK, Fla. — Transitions Optical has launched a new marketing campaign for its Transitions GEN S lenses that’s…
Essilor Experts Program is Committed to Supporting Independent Eye Care Professionals
Joining Essilor Experts gives you a competitive edge in the marketplace through best-in-class education, cutting-edge digital tools, consumer media support and more.
The Economics of Myopia Management
Knowing the value of what you offer patients can build confidence in having conversations with patients and their parents.
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