Browsing Tag
independent practice
14 posts
Best Tips for Working with Your Sales Reps to Grow Your Optical Business
Creating strong relationships with your sales reps benefits your practice and your patients.
How to Have a Successful Trunk Show
Have you been struggling to make the most out of your trunk shows? In the second installment of…
Freshen Up for Success
Here in New England, the days are getting longer, the weather is (hopefully!) getting warmer, and my flowers…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience for your patients.
Defining Your Personal Brand for Optical Success
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.
I Run a Successful Optical with No Doctor
Treating your optical like a business – not a medical practice – and staying true to your principles can bring long-term optical success.
Vision Therapy Allows Us to Change Our Patients’ Lives
Embracing vision therapy not only helped Dr. Bell grow her practice, but it strengthened her connection with her patients and reignited her passion for optometry.
Youthful Inspiration
When I was a student at The New England College of Optometry (NECO), I was always impressed by…
Myopia Management: A Pillar of Our Practice
Implementing myopia management comes down to feeling confident talking to parents, knowing how to market it to your patients, and getting staff on board.
Creating My Specialty Contact Lens Practice to Provide Personalized Care
By opening a new practice – the Charlotte Contact Lens Institute – Dr. Cerenzie is able to put her patients at the forefront of everything she does, while also staying up to date on industry innovations.
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