Browsing Tag
Frames
11 posts
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience for your patients.
Defining Your Personal Brand for Optical Success
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.
What Gets Measured Gets Managed, What Gets Managed Gets Improved
Rather than feeling overwhelmed by your optical, knowing the three specific optical KPIs you should be tracking can offer peace of mind and increase revenue.
I Run a Successful Optical with No Doctor
Treating your optical like a business – not a medical practice – and staying true to your principles can bring long-term optical success.
Tell Me A Story
How can we utilize the technique of storytelling to increase our optical sales?
Are you “Independent Strong” when it comes to managing frames?
An average of 43 percent of the gross revenue collected for a practice comes from the sale of…
Bricks & Clicks
Follow these 4 steps to balance your brick-and-mortar retailing with your online retailing.
Decode Your Dispensary
Implement these three secrets for optical sales success
Frame Sales Captured!
How we achieved an eyewear capture rate of 70%
Frame Board Certified
Take these four actions to certify that your frame board inventory is optimized for profitability.
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