Browsing Tag
eyewear
9 posts
Improve Your Capture Rate By Leveraging Three Key Touchpoints in Your Office
Utilizing your front desk staff, technicians, and doctor as a unified team can enhance patient experience and boost your eyewear sales.
How to Guide Customers on Eyewear Color
Understanding the color wheel and color theory can help you better cater to your customers’ styles and eyewear needs.
Oakley’s Armed Forces Collection Pays Tribute to Veterans
Oakley has announced a new line of eyewear, the Armed Forces Collection, as an homage to the six branches…
Set a Course For Optical Success
In the ninth installment of Dr. Stewart's Cold Start Series, she shares her best tips for practitioners starting an optical from scratch or looking to revamp their selection.
Transitions GEN S Wins Silmo d’Or in Vision
CHARENTON-LE-PONT, France — Transitions Optical’s latest release, the Transitions GEN S lenses, has gained recognition at SILMO 2024,…
Leonardo’s New Program Dives into Luxury Eyewear
This latest offering gives practitioners the ins and outs of patient communication, design and craftsmanship, and the history of luxury eyewear.
Ray-Ban Releases New Light-Responsive Change Frames
Ray-Ban has announced its latest design, a light-responsive frame utilizing Transitions technology, called Ray-Ban Change. Created to evolve…
Setting a Game Plan for Vision Expo East
I first attended Vision Expo East in 2002, while working as an optician in the year between graduating…
Frame Sales Captured!
How we achieved an eyewear capture rate of 70%
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