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design
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The Ins and Outs of Independent Eyewear
Partnering with privately owned eyewear companies can help ECPs stand out from the competition.
No ‘I’ in Team
When opening a cold start practice, surrounding yourself with experts in every area of the industry can help make the process smoother and easier.
Defining Your Personal Brand for Optical Success
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.