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Go Big by Going Small
There are opportunities to increase profitability and success by…
How to Design the Ultimate High-Tech/High-Efficiency Practice
Patients notice and appreciate the extra care to enhance their…
What Does the Modern Optical Look Like?
Giving your optical a modern, updated look can improve the patient…
MUST READ
WO Women’s Leadership Conference Scheduled for Tuesday, Oct. 10, 2023
The fifth annual Women In Optometry Women’s Leadership Conference — “Be Bold — Leading…
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient…
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience…
Why Crizal Sapphire HR is a ‘Must-Have’ for Your Patients
Since 1997, Crizal has represented a different approach to lens surfaces, providing patients…
What’s the Latest for Dry Eyes?
With the high prevalence of dry eye disease among patients these days, it is imperative for…
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