Insights From Our Editors
FEATURED POSTS
How Much Money Should I Keep IN My Practice?
Dr. Jennifer Stewart and Adam Cmejla, CFP®, talk cash reserves,…
Align Incentives With Exceptional Patient Care
Structure bonuses to drive a stronger culture, better patient…
The Three-Pair Presentation: Grow Capture Rate Without Pressure
There’s a moment in every independent practice that matters more…
MUST READ
World Sight Day Challenge Gives Practitioners an Opportunity to Give Back
Two eye care professionals from Canadian practices shared how they’ve participated in the…
Win in a Crowded Market With an Exceptional Patient Journey
Set your independent practice apart by curating unforgettable patient experiences that drive loyalty
Why Your Optical Should Use a Digital Measuring Device
Utilizing a digital device to obtain position-of-wear measurements on every single patient…
Why Your Optical Business Needs Two Websites
Most optical practices are effectively two businesses, each with distinct buyer motivations.
Why I Threw It All Away to Open Cold
Independent eye care practitioners share the challenges, benefits, and their advice for…
Why I Love Supporting Independent Eyewear and Creative Frames
Knowing the story behind each frame in your optical can create a more personal experience…
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