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Contributors Simple

Adam Cmejla, CFP®, is a CERTIFIED FINANCIAL PLANNER Practitioner and…
Dr. Ariel Cerenzie is a specialty lens and myopia management enthusiast.…
Bill Gerber is the Founder + CEO of Omg! Optical Marketing Group and…
Dr. Oatney graduated with honors from The Ohio State University College…
Brianna Rhue, OD, FAAO, FSLS, earned her undergraduate degree from the…
Carissa Dunphy is an ABO Certified optician who has been working in eye…
Chad Fleming, OD, FAAO, is a partner with Wichita Optometry, P. A. in…
Dr. Christopher Lopez graduated Summa Cum Laude from the University of…
Clint Taylor, OD, is the owner of Taylor Eye Care in Carmi, Ill., a…
Courtney Dryer, OD, is the owner of 4 Eyes Optometry in Charlotte, N.C.…
Dr. Dat Bui is an optometrist at the Apple Wellness Center in the heart…
David I. Geffen, OD, FAAO, is a partner in Gordon Schanzlin New Vision…
Denys Meade has been the Practice Manager at NHEA for 17 years. She…
Eric Rettig, OD, is a partner with Mountain View Eye, a Vision Source…
Erich Mattei is President + CVO of Akrinos. His mission is to make the…
Dr. Wesley attended The Ohio State University, where she pursued…
Dr. Heidi Bell, OD, FAAO, FCOVD graduated from Iowa State University…
Dr. Jaclyn Garlich is a graduate of the New England College of…
Janelle Davison, OD, is an award-winning optometrist, the owner and CEO…
Jessica Leach is an operations and finance professional turned sales rep…
John Bonizio is the owner of Metro Optics, a five-location practice in…
Katie Greiner, OD, MS, MBA, FAAO, is Chief Operating Officer of…
Kayla Ashlee is the co-founder of Spexy, an international optometric…
Ken Krivacic, OD, MBA, practices at Las Colinas Vision Center in Irving,…
Kimberly K. Friedman, OD, FAAO, is the owner of Moorestown Eye…
Laurie Sorrenson, OD, FAAO, opened Lakeline Vision Source in 1995. She…
Linda Conlin is a licensed optician and managing editor of 20/20…
Dr. Sampalis has a private practice in Cranston, RI. She can be reached…
Dr. Clemmons is a graduate of the Southern College of Optometry and…
Dr. Dittman is the president and owner of Dittman Eyecare. He started…
Michelle J. Hoff, OD, FAAO, ABO-AC, FNAO, is an associate clinical…
Mike Rothschild, OD, is the Director of Practice Development for Vision…
Dr. Mila Ioussifova graduated with honors from the New England College…
Paul Levine, OD, FIAOMC, FAAO, is co-founder of Vision Care Specialists…
Pete Hanlin began his career in the ophthalmic industry in 1989. He…
Preston Fassel is an award-winning author, optical writer, and former…
Dr. Parker graduated from the Oklahoma College of Optometry at…
Dr. Samantha Hornberger graduated from Indiana University School of…
Selina R. McGee, OD, FAAO, is the founder of Precision Vision of Edmond…
Dr. Steve Rice received his Bachelor of Science degree (with honors)…
Steve Vargo, OD, MBA, is the Optometric Practice Management Consultant…
Dr. Pinkston is co-owner of Haywood Family Eye Care in Waynesville, NC.…
Dr. Tommasina Sideris, a 1998 Honors Graduate of the Michigan College of…
Steven Turpin, OD, MS, practices at Cascadia Eye, an ophthalmology-based…

Nec nascetur mus vici. Dolor rhoncus augue quisque parturient etiam imperdiet sit nisi tellus veni faucibus orci. Imperdiet venenatis nec odio ac nullam rhoncus curabitur montes dapibus sem eu ante.

Condimentum a nec. Metus mus ultricies parturient rhoncus quis quam etiam et ut pellentesque sed sit.

Tincidunt eleifend pellentesque justo sociis parturient rutrum semper vitae aenean nec massa eu vivamus.

Contributors With Posts

Adam Cmejla, CFP®, is a CERTIFIED FINANCIAL PLANNER Practitioner and…
Latest from Adam Cmejla, CFP®:
A Deep Dive into Financial Management for Optometric Practices
Dr. Ariel Cerenzie is a specialty lens and myopia management enthusiast.…
Latest from Ariel Cerenzie, OD, FAAO, FSLS:
Creating My Specialty Contact Lens Practice to Provide Personalized Care
Bill Gerber is the Founder + CEO of Omg! Optical Marketing Group and…
Latest from Bill Gerber:
What Does the Modern Optical Look Like?
Latest from Bobby Saenz, OD, MS, FAAO:
Learning to G.R.O.W.
Dr. Oatney graduated with honors from The Ohio State University College…
Latest from Brad Oatney, OD:
Evolving to Create the Digital Patient Experience
Brianna Rhue, OD, FAAO, FSLS, earned her undergraduate degree from the…
Latest from Brianna Rhue, OD, FAAO, FSLS:
Virtual Visual Fields Improve Efficiency and Clinic Flow
Carissa Dunphy is an ABO Certified optician who has been working in eye…
Latest from Carissa Dunphy, ABOC:
Why Your Optical Should Use a Digital Measuring Device
Best Tips for Working with Your Sales Reps to Grow Your Optical Business
Chad Fleming, OD, FAAO, is a partner with Wichita Optometry, P. A. in…
Latest from Chad Fleming, OD, FAAO:
Pay Yourself First
Dr. Christopher Lopez graduated Summa Cum Laude from the University of…
Clint Taylor, OD, is the owner of Taylor Eye Care in Carmi, Ill., a…
Latest from Clint Taylor, OD:
Many Happy Returns
Courtney Dryer, OD, is the owner of 4 Eyes Optometry in Charlotte, N.C.…
Latest from Courtney Dryer, OD:
Decode Your Dispensary
Dr. Dat Bui is an optometrist at the Apple Wellness Center in the heart…
Latest from Dat Bui, OD:
Communicating with Patients About Retinal Imaging Improves Profitability
David I. Geffen, OD, FAAO, is a partner in Gordon Schanzlin New Vision…
Latest from David Geffen:
Relationships Require Communication…
Denys Meade has been the Practice Manager at NHEA for 17 years. She…
Latest from Denys Meade, CMMP, CPOM:
My Frame Gallery Links Virtual Reality and Opticianry
Eric Rettig, OD, is a partner with Mountain View Eye, a Vision Source…
Latest from Eric Rettig, OD:
Change is Good
Erich Mattei is President + CVO of Akrinos. His mission is to make the…
Latest from Erich Mattei:
How to Implement Specialties in the Modern Cold Start Independent Practice
Dr. Wesley attended The Ohio State University, where she pursued…
Latest from Gina Wesley, OD, MS, FAAO:
Creating an In-House Vision Plan for My Patients Improved My Profitability
Dr. Heidi Bell, OD, FAAO, FCOVD graduated from Iowa State University…
Latest from Heidi Bell, OD, FAAO, FCOVD:
Vision Therapy Allows Us to Change Our Patients’ Lives
Dr. Jaclyn Garlich is a graduate of the New England College of…
Latest from Jaclyn Garlich, OD:
Utilizing Social Media to Grow a Practice
Janelle Davison, OD, is an award-winning optometrist, the owner and CEO…
Latest from Janelle Davison, OD:
Package it Up
Latest from Jennifer Stewart:
Avoid the Blues
Latest from Jennifer Stewart, OD:
Go Big by Going Small
Elevate Your Game: Harnessing Technology for Personal Efficiency
3 Reasons to Embrace Virtual Training in Vision Therapy & Sports Vision
Jessica Leach is an operations and finance professional turned sales rep…
Latest from Jessica Leach, Co-Owner of Opt Eyewear Boutique:
I Run a Successful Optical with No Doctor
John Bonizio is the owner of Metro Optics, a five-location practice in…
Latest from John Bonizio:
Bricks & Clicks
Katie Greiner, OD, MS, MBA, FAAO, is Chief Operating Officer of…
Latest from Katie Greiner, OD, MS, MBA, FAAO:
Attract the Best
Kayla Ashlee is the co-founder of Spexy, an international optometric…
Latest from Kayla Ashlee:
What Does ‘Open Access’ Look Like?
Ken Krivacic, OD, MBA, practices at Las Colinas Vision Center in Irving,…
Latest from Ken Krivacic, OD, MBA:
Defeat the Corporate Giants
Kimberly K. Friedman, OD, FAAO, is the owner of Moorestown Eye…
Latest from Kimberly Friedman, OD, FAAO:
Chairperson of the Frame Board
Latest from Kristen Dalli, Editor:
WO Women’s Leadership Conference Scheduled for Tuesday, Oct. 10, 2023
How EssilorLuxottica’s Leonardo Education Platform Creates Value for Independent Practitioners
Defining Your Personal Brand for Optical Success
Latest from Larry Golson, OD:
Frame Sales Captured!
Laurie Sorrenson, OD, FAAO, opened Lakeline Vision Source in 1995. She…
Latest from Laurie Sorrenson, OD, FAAO:
How to Design the Ultimate High-Tech/High-Efficiency Practice
Linda Conlin is a licensed optician and managing editor of 20/20…
Latest from Linda Conlin, Licensed Optician:
What is Your Sunglass Selling Strategy?
Multiply Your Eyewear Sales
Dr. Sampalis has a private practice in Cranston, RI. She can be reached…
Latest from Maria Sampalis, OD:
Remote Refractions: Friend or Foe?
Latest from Mark Wright, OD, FCOVD:
Go ‘Teamers’
The “Ownership Premium”
Independence with Benefits
Dr. Clemmons is a graduate of the Southern College of Optometry and…
Latest from Melonie Clemmons, OD:
Independent Strong…in a Walmart!
Dr. Dittman is the president and owner of Dittman Eyecare. He started…
Latest from Michael Dittman, OD:
Myopia Management: A Pillar of Our Practice
Michelle J. Hoff, OD, FAAO, ABO-AC, FNAO, is an associate clinical…
Latest from Michelle J Hoff, OD, FAAO, ABO-AC, FNAO:
Selling Screen Safety
Mike Rothschild, OD, is the Director of Practice Development for Vision…
Latest from Mike Rothschild, OD:
The Ins and Outs of ‘Tele-optometry’
Telemedicine Makes Remote Personal
Dr. Mila Ioussifova graduated with honors from the New England College…
Latest from Mila Ioussifova, OD, FAAO:
More Than an Eye Exam: How Nutrition and Lifestyle Can Improve Eye Health
Latest from Pam Theriot, OD, FAAO:
What’s the Latest for Dry Eyes? 
Paul Levine, OD, FIAOMC, FAAO, is co-founder of Vision Care Specialists…
Latest from Paul Levine, OD, FIAOMC, FAAO:
It’s Time to Manage Myopia
Pete Hanlin began his career in the ophthalmic industry in 1989. He…
Latest from Pete Hanlin, VP, Professional Services, EssilorLuxottica and ABO Master Optician:
Why Crizal Sapphire HR is a ‘Must-Have’ for Your Patients
Preston Fassel is an award-winning author, optical writer, and former…
Latest from Preston Fassel:
Frame Board Certified
Dr. Parker graduated from the Oklahoma College of Optometry at…
Latest from Ryan Parker, OD, Senior Director of Professional Services at EssilorLuxottica:
Leveraging New Varilux XR Series Lenses for Success in Independent Practice
Dr. Samantha Hornberger graduated from Indiana University School of…
Latest from Samantha Hornberger, OD:
‘A-Eye’
How I Outgrew My Practice By Offering Dry Eye Treatments
Selina R. McGee, OD, FAAO, is the founder of Precision Vision of Edmond…
Latest from Selina McGee, OD, FAAO:
Take Charge and Lead By Doing
Latest from Staff Independent Strong:
Jennifer Stewart, OD, Named Professional Editor of Jobson’s Independent Strong
Top 10 Tips for Social Media
Top 10 Tips for Myopia Management
Dr. Steve Rice received his Bachelor of Science degree (with honors)…
Latest from Stephen Rice, OD:
Participating in the World Sight Day Challenge: A Gift That Keeps Giving
Steve Vargo, OD, MBA, is the Optometric Practice Management Consultant…
Latest from Steve Vargo, OD, MBA:
Communication is Key in the Optical
Latest from Thomas P. Arnold, OD, FSLS:
‘Human’ Resources
Dr. Pinkston is co-owner of Haywood Family Eye Care in Waynesville, NC.…
Latest from Thomas Pinkston, OD:
Using Retail Strategies to Increase Optical Success
Dr. Tommasina Sideris, a 1998 Honors Graduate of the Michigan College of…
Latest from Tommasina Sideris, OD:
Why I Love Supporting Independent Eyewear and Creative Frames
Steven Turpin, OD, MS, practices at Cascadia Eye, an ophthalmology-based…
Latest from Turpin, OD, MS Steven:
Make No Mistake
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