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Cold Start Strategies
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If you’ve ever thought about cold-starting your dream practice but weren’t sure where to start, this series is for you! Independent Strong’s Professional Editor Dr. Jennifer Stewart, OD, recently cold-started her own practice, Look New Canaan, and she’s sharing exactly how she did it, step-by-step, for fellow ODs to learn from her experience. This collection of articles and videos dives deep into nearly every facet of cold-starting, so check back on this space regularly to be sure to stay up to date on the entire Cold Start Series.
Set a Course For Optical Success
In the ninth installment of Dr. Stewart's Cold Start Series, she shares her best tips for practitioners starting an optical from scratch or looking to revamp their selection.
Top 5 Mistakes Cold Start Practices Make
In the eighth installment of Dr. Stewart's Cold Start Series, she shares the most common mistakes ODs make and how to find success in your cold start.
From Concept to Clarity: The Significance of Optical Design
In the seventh installment of Dr. Stewart's Cold Start Series, she breaks down the ins and outs of her design plan and how that can influence patients' experience in your practice.
Setting Associate ODs Up for Success
In the sixth installment of Dr. Stewart's Cold Start Series, she sits down with Dr. Samantha Hornberger to learn the do's and don'ts of adding an associate OD to your practice.
Location, Location, Location
In the fifth part of Dr. Stewart's Cold Start Series, she emphasizes the importance of location when opening your new practice.
High Touch, High Tech, High Priority
In the fourth part of the Cold Start Series, Dr. Stewart shares her mindset behind adopting the latest technology into her new practice.
An In-Depth ‘Look’ at Dr. Stewart’s New Practice
In the third part of Dr. Stewart's Cold Start Series, she shares the ins and outs of her new practice, Look New Canaan.
No ‘I’ in Team
In the second part of Dr. Stewart's Cold Start Series, she shares the importance of surrounding yourself with experts in every area of the industry to help make the process smoother and easier.
Finding Your Why
In the first installment of the Cold Start Series, Dr. Stewart shares how having solid mission, vision, and values statements can help ODs get clear on the heart of their practices.
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