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tele-optometry, teleoptometry

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communication mistakes

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Staffing

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iStock/Getty Images; psychology of seasonal cash flow

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Professional Development

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not doing in 2026

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Professional Development

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Frances D. Bynum, OD

1 post

Frances D. Bynum, OD, is the owner of Northwest Tennessee Eye Clinic, P.C. in Martin, Tennessee. To contact her: [email protected]

Dr. Frances D. Bynum photo for her article on rural practice lessons, patient care

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5 minute read

Professional Development

Real-World Lessons From a Rural Practice

Someone once asked me why I practice rural optometry. That request made me reflect on my path and…

By Frances D. Bynum, OD

October 11, 2025

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