EssilorLuxottica Enhances Partnership Programs for Independent ECPs

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EssilorLuxottica has announced new enhancements to its Essilor Experts, Essilor Partners and EssilorLuxottica 360 (EL360) programs in the U.S., designed to support independent eye care professionals with expanded benefits, improved service and resilient business tools.

“Independent eye care professionals are essential to strength of our industry. As their needs evolve, our programs must evolve with them” said Fabrizio Uguzzoni, president, EssilorLuxottica Americas, Professional Solutions. “The updates to Essilor Experts, Essilor Partners and EL360 are designed to deliver practical value, and we’re committed to helping practices grow, stay competitive and meet patient expectations with the support of a true partner.”

ESSILOR EXPERTS: EMPOWERING PRACTICES TO LEAD THE FUTURE OF EYE CARE

To support these goals, the Essilor Experts program has incorporated new benefits that members can earn, including:

  • Ultimate Warranty at no cost, delivering confident patient satisfaction while boosting stronger practice profitability.
  • Personalized marketing materials to community directly to your patient.
  • Priority customer service for an elevated support experience at select labs.
  • Access to an exclusive lens rebate multiplier for eligible alliance members1 allowing eligible practices to earn more as they grow.

    The Essilor Experts program has also expanded its foundational educational offerings, with additional exclusive Insider events and workshops, Management Development Program tuition grants and premium access to Leonardo. Members will continue to receive prioritized placement on the Essilor Eyecare Professional locator to help drive greater patient traffic.

    Our Essilor Experts on average experience strong performance results including 11 percent stronger traffic growth, 17 percent better retention growth and achieve nearly double the lens growth compared to non-Essilor Experts2.

    ESSILOR PARTNERS: ENHANCED FLEXIBILITY WITH EXPANDED BENEFITS

    Essilor Partners program is now a unified program combining lenses, frames, lab services and innovation into one comprehensive partnership and offers a suite of new benefits that enrolled practices can earn, including:

      • A strengthened exclusive lens rebate multiplier for eligible alliance members
      • A new frame replenishment rebate to support boosted practice profitability
      • Further prioritization on the Essilor Eyecare Professional locator to help drive increased patient traffic
      • Access to elevated EL360 Education Events for ongoing learning and development

      “Independent practices need real support to stay competitive and the refreshed enhancements to our EssilorLuxottica Partnership Programs are designed to help,” said Jessica Kozak, senior vice president, Commerical Excellence. “We’re focused on helping eye care professionals grow their revenue and streamline operations with programs that are practical, scalable and easy to activate.”

      Together, EssilorExperts, Essilor Partners and EL360 offer independent eye care professionals a broader set of tools and access to exclusive education and training. With recognized brands, advanced technology and marketing support, these programs are designed to help practices differentiate themselves.

      These changes took effects on Jan. 1, 2026, with members able to access their accrued benefits starting May 1. For further information, visit Essilor PRO or speak with your account executive or business development manager.

      Read more news here.

      Author
      • Julia Natoli

        Julia Natoli is a senior associate editor with Independent Strong, Review of Optometric Business and Women In Optometry.

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