Erich Mattei, Founder and President of Akrinos, joins Jennifer Stewart, OD, to discuss the strategic framework that powered the launch of her practice, Look New Canaan. In this conversation, they explore Mattei’s signature Analyze, Strategize, Implement approach—the core process Akrinos utilizes to guide independent optometrists through the complexities of a cold start.
Read more on cold start strategies here.
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