Elevate Your Practice With Varilux’s Legacy of Visionary Innovation

Since 1959, Varilux® has defined modern multifocal eyewear, pioneering the smooth, continuous vision we now expect from progressive lenses. Created to eliminate the “life cut in two” of bifocals, Varilux remains the world’s #1 progressive lens brand¹ and the most recommended by optometrists². It’s the relentless focus to solve real wearer needs, paired with over 60 years of uninterrupted innovation, that keeps Varilux paving the way to deliver solutions eye care professionals can confidently recommend.

Live Optics®: Putting Wearers First

Behind every Varilux lens is EssilorLuxottica’s Live Optics® methodology—a human-vision-first research and development approach that begins with in-depth studies of pupil dynamics, habitual reading distances, head posture, environmental light conditions and other relevant parameters. These insights fuel advanced AI simulations and precision design calculations. Once a virtual prototype has been perfected, thousands of wearers put early-stage lenses to the test in everyday scenarios, from bright daylight to dimly lit restaurants and everything in between. This iterative process ensures that every new Varilux lens not only raises the optical performance benchmarks but also reflects the diverse ways people live, work and play.

This commitment to real-life vision care has produced an industry-leading global research network that delivers over 80 patents every year, with up to 30 patents in a single Varilux design³. From the revolutionary Varilux® XR series™ to the most recent Varilux® Physio® extensee™, each design comes from continually evolving knowledge aimed at pushing boundaries and delivering enhanced comfort and expanded ranges of clear vision.

Keeping Up With What Presbyopes Need

Building on the success of Varilux® XR series, EssilorLuxottica launched Varilux Physio Extensee in the U.S. on July 21, introducing a next-generation design powered by three proprietary innovations: Pupilizer™ technology to predict pupil changes throughout the day, Dual Booster™ technology for enhanced near-vision sharpness, and Synchroneyes® technology to synchronize both eyes for seamless, from near to wide and wide vision zones. By integrating modern pupil-behavior science—including age, distance, luminance and object size—the lens delivers high visual intensity, sharp contrast and easy adaptation. In an independent study, 94% of wearers reported high visual intensity in any light, 96% were satisfied with near vision and 84% adapted on day one, reinforcing that true Varilux innovation is proven in everyday life.

In September, Varilux launched another exciting innovation, Varilux® Immersia™, Varilux’s first occupational progressive lens and a major breakthrough for patients who spend extended time on screens or performing near-vision tasks. Varilux Immersia is engineered using advanced AI twinning simulations, ergonomic behavioral data and screen-position mapping to create wider, sharper and more stable near-vision zones that support natural posture and reduce visual fatigue throughout the day. Its exclusive W.A.V.E. 2® technology ensures crisp, comfortable vision even in dim light, helping wearers remain fully engaged in their immediate environment.

The lens will debut in two purpose-built versions: Varilux® Immersia™ mid and Varilux® Immersia™ room—each designed to meet specific visual needs: Varilux® Immersia™ mid is optimized for intensive near tasks within arm’s length, making it ideal for computer use, reading, crafting and detailed work; while Varilux® Immersia™ room expands that clarity and stability into a wider intermediate environment, supporting fluid movement across multiple screens, presentations and collaborative workspaces. Together, these two tailored solutions offer ECPs the flexibility to match every patient with the right level of comfort and performance—marking a major milestone in Varilux’s ongoing mission to set new standards in progressive lens excellence.

Practice-Boosting Benefits

For eye care professionals, recommending Varilux lenses is more than prescribing a premium lens. With the Essilor Preferred Rewards® Program, every Varilux lens you dispense accrues points that can be redeemed on diagnostic equipment, marketing materials and staff training. Additionally, integrating the Lens Simulator digital visual demonstration tool into your practice turns consultations into interactive experiences. Patients compare Varilux designs side-by-side, visualize real-world performance and leave confident they’ve chosen the best solution for their presbyopia.

Optometrists who have embraced Varilux lenses see the difference in their own practices. In St. Peters, Missouri, Brad Byergo, OD, says he offers a variety of Varilux packages for every budget and still reassure patients “that our lowest-cost product is going to provide them with better vision than competitors’ premium products. It’s important to let patients know that they do not need to go out of the practice to get value without having to directly compete in the low-cost market.” In other words, Varilux enables him to deliver premium optics at every price point, avoiding a race to the bottom.

Similarly, in Cedar Park, Texas, Oliver Lou, OD, has raised the bar for presbyopia care in his practice by offering Varilux lenses. He says the key to success is a strong doctor-optician handoff. “Doctors tell patients and the optician, ‘This is what we prescribe,’ so they feel confident in that recommendation. It’s not just a sale—it’s a warm, trusted handoff. Patients want what their doctor believes is best for them.” For Dr. Lou, that’s always Varilux lenses.

Setting a Higher Standard With Varilux

By featuring Varilux lenses in your practice, you align with a brand whose DNA is defined by innovation, excellence and real-world performance. You empower patients to enjoy the sharp, seamless vision they once thought was out of reach, and equip your practice with tools and rewards that drive growth, loyalty and premium uptake.

Visit essilorpro.com to discover how Varilux lenses can elevate your presbyopia care, enhance your professional reputation and set a higher standard for vision innovation—today and for decades to come.

References

1 Euromonitor International, 2024 data; Retail value amongst spectacle lenses category, brands representing progressive lenses.

2 Disclaimer: Based on a quantitative research conducted in the USA, among a representative sample of 103 optometrists, between January and June 2022.

3 Varies by Varilux lens product. Up to 30 inventions led to patent filings (which allowance / in-force status varies overtime and country).

4 Varilux® Physio® extensee™ – in-real life consumer study – Eurosyn – 2024 – France (n=79 progressive lens wearers)​

5 Zapata-Díaz, Juan F., Hema Radhakrishnan, W. Neil Charman, and Norberto López-Gil. (2019). Accommodation and Age-Dependent Eye Model Based on in Vivo Measurements. Journal of Optometry, 12 (no.1), 3–13.

6 Varilux® Physio® extensee™ – in-real life consumer study – Eurosyn – 2024 – France (n=79 progressive lens wearers)​

7 Varilux® Physio® extensee™ – in-real life consumer study – Eurosyn – 2024 – France (n=79 progressive lens wearers)​

8 “Varilux® Physio® extensee™ – in-real life consumer study – Eurosyn – 2024 – France (n=60 progressive lens wearers). Claim applies to Varilux® Physio® extensee™ and Varilux® Physio® extensee™ track, with Dual Booster™. Does NOT apply to Varilux® Physio® extensee™ Classic Edition.”

9 Varilux® Physio® extensee™ – in-real life consumer study – Eurosyn – 2024 – France (n=79 progressive lens wearers)​