EyeMed Vison, Vision Council Foundation Partner to Raise Eye Care Awareness

CINCINNATI, Ohio, and ALEXANDRIA, Va.  — EyeMed Vision Care and The Vision Council Foundation have announced a new partnership, as the two organizations are working to spread awareness on the importance of eye health.

This multi-phased collaboration brings together both organizations to develop and launch a unique series of tools, resources and consumer outreach initiatives that further drive education around the optical industry, advocate for the importance of eye care, and support the essential role vision benefits play in empowering individuals to manage their vision.

Over the course of the coming months, the two organizations will jointly release a series of curated vision health and wellness articles, interactive vision guides and social media eye care awareness campaigns. Additionally, the latest edition in EyeMed’s Vision Curriculum Kit series, “Common Vision Conditions,” will be co-branded in partnership with The Vision Council Foundation and aim to engage grade-school students to understand how clear vision enhances their quality of life and well-being. The kits are a valuable free resource for both educators and eye care professionals to distribute to students and patients.

“Both EyeMed and The Vision Council Foundation share a common mission to empower individuals to have the knowledge, access, and opportunity to make informed decisions when taking care of their eyes,” said Matt MacDonald, President of EyeMed Vision Care. “By leveraging both organization’s strengths in the optical industry and focusing on consumer outreach, I’m confident we can meaningfully improve awareness and access to care through education and resources to individuals across all stages of their life”.

Consumers, educators, and eye care professionals can access the joint resources below:

• Health and wellness resources developed by EyeMed and The Vision Council Foundation will be available at www.eyesiteonwellness.com.
• The “Common Vision Conditions” Curriculum Kit is available now for pre-order at eyemedvisionkits.com. Orders will begin shipping on December 12. Educators are encouraged to order free small batch quantities for their classrooms, and eye care professionals are encouraged to obtain copies for their practice waiting rooms. The Vision Council Foundation will also have the Curriculum Kits available for download at thevisioncouncilfoundation.org/eyemed.
• Educational social media content can be found by following @TheVisionCouncil and @EyeMedVisionCare on Instagram, Facebook, and LinkedIn.
• The Vision Council Foundation will release details in early 2025 on a joint webinar to help eye care professionals educate young patients on vision health.

“Our collaboration with EyeMed Vision Care represents a pivotal step forward in our mission to help people everywhere see and look their best,” said Ashley Mills, CEO of The Vision Council and The Vision Council Foundation. “Through this partnership, we are expanding our reach and equipping educators, eye care professionals, and individuals with essential tools to better understand the importance of vision care as health care and its impact on daily life. Together, we can make a lasting difference in advancing vision health education and access for everyone.”