Transitions Launches New GEN S Consumer Marketing Campaign

PINELLAS PARK, Fla. — Transitions Optical has launched a new marketing campaign for its Transitions GEN S lenses that’s geared directly toward consumers. The goal of the campaign is to boost consumer awareness and connect them with Transitions qualified eye care locations. The campaign will drive potential buyers to the “Where to Buy Transitions” online locator on the Transitions website.

The campaign will reach 30 million potential customers through a mix of TV and digital advertisements. One such ad premiered during the opening game of the NFL season between the defending Super Bowl champion Kansas City Chiefs and the Baltimore Ravens. Beyond that, the campaign will be seen on the most popular streaming networks — Amazon, Hulu, Spotify, and YouTube — and on electronic billboards and screens in bus shelters, subway stations, and ride shares. Appearing on TVs in over 70 major airports and in hotels across the country, the campaign will reach on-the-go consumers.

Premium online partnerships with high profile magazines such as ELLE, Cosmopolitan, Harper’s Bazaar, Town & Country, Esquire, Women’s Health, Men’s Health, Runner’s World, and Car and Driver, will connect the brand with consumers who have a passion for style and outdoor adventures.   

“The targeted consumer media campaign will reach eyeglass customers wherever they are, so they know about, and ask about Transitions GEN S lenses,” said Rose Harris, senior director, North America Marketing, Transitions Optical. “Driving consumers to our online locator of certified providers will help potential buyers connect with eye care professionals who have the most knowledge about our new Transitions GEN S lenses.”

Eye care professionals and practices interested in benefiting from the campaign can learn more at TransitionsPRO.com/WhatsHot.