Leonardo’s New Program Dives into Luxury Eyewear 

With the back-to-school, fall season quickly approaching, it’s the perfect time for eye care professionals to start thinking about refreshing their frame lines or diving into new optical options for their patients. If you’re feeling stuck, or maybe don’t know where to start, the latest certificate program offering from EssilorLuxottica’s Leonardo education platform could be exactly what you need to update your frame lines. 

“Luxury Eyewear: Crafting Excellence,” gives ECPs an in-depth look at all things luxury eyewear. Completing the program will give attendees ideas on how to talk to patients about luxury eyewear options, including the benefits of storytelling when it comes to eyewear, as well as the craftsmanship and design of these higher-end eyewear options. 

The Benefits of Leonardo
Leonardo is the global learning ecosystem of EssilorLuxottica, a one-stop shop for practitioners to facilitate and streamline staff education and onboarding. Leonardo makes quality education accessible to everyone in the eye care and eyewear industry in a community setting, drawing from a century of knowledge and expertise to create best-in-class content designed and taught by industry experts, covering topics such as vision care, sales excellence, billing and coding, eyewear collections, lens design and technologies, backed by clinical and scientific-based knowledge.

Thanks to its blended approach, it spreads knowledge via a variety of formats, including on-demand content, live sessions, and face-to-face events available in up to 30 languages, earning a strong reputation as the global educational point of reference across the industry. Its content is accessible as standalone resources or as components of structured educational programs. The provision of structured programs represents a pioneering approach to learning, offering individuals clear pathways for both professional and personal growth.

This new program on luxury eyewear, is part of the recently created Build Your Career section, aimed at empowering ECPs to enhance the skills of their staff, irrespective of their practice model, and to bolster their expertise. This section provides structured programs tailored to support both newcomers and seasoned professionals in their personal and professional growth journeys. It includes the Role Specific Programs, which provide the necessary skills to excel in three different roles in the practice (Front Desk Professional, Eyecare Dispenser, Practice Manager and Technician). The Specialty Programs, offering a comprehensive experience to provide staff with the advanced knowledge needed to become an expert on topics such as: Brands and Products, Vision Care and Business Development. The Management Development Program is a six-month blended program targeting Practice Managers looking to enhance their business and people skills to improve their practice.

In addition to all the benefits listed above, Leonardo offers the following premium content:

– Continuing Education: Many Eye Care Professionals are required to obtain continuing education credits to maintain their certification. This also serves as an opportunity for them to update their knowledge of new technologies and standards of care. Leonardo contains both ABO and NCLE continuing education courses.

– Harvard Content: Leonardo partnered with Harvard to bring a selection of curated content aimed at improving the business skills of all learners and reshaping the way they work. Harvard ManageMentor covers more than 40 essential business courses, delivering critical management skills. 

The Ins and Outs of Luxury Eyewear
“Luxury Eyewear: Crafting Excellence” delves into the essence of luxury and its embodiment in eyewear. It explores the vital elements that make luxury eyewear truly exceptional, from its meticulous craftsmanship to delivering unparalleled customer experience.

The certificate program features four modules for learners: 

1. The Luxury Customer Experience 

Defining Luxury: Understand the allure of luxury eyewear across generations and cultures and uncover engaging techniques to captivate luxury customers.

A Personalized Approach: Craft tailored in-store experiences that leave lasting impressions. By mastering expert advice on frame shapes and styles, you’ll be able to provide a personalized service that exceeds expectations.

2.  The Making of Luxury Eyewear

It’s All About the Details: This module explores the artistry behind luxury eyewear, where innovation and craftsmanship combine to ensure quality excellence at every step, with an increasing emphasis on sustainable alternatives. 

3. EssilorLuxottica’s Luxury Eyewear Brands

Frames: Explore EssilorLuxottica’s incredible range of luxury brands, where you’ll unravel each one’s DNA, iconic features, and heritage to elevate the customer experience with valuable tips.

Lenses: Delve into the premium plastic lenses and the excellence of Barberini optical glass lenses to discover superior protection and visual clarity, symbolizing Italian craftsmanship at its finest.

4. Assessment and Certificate 

Upon completion of the program, put your knowledge to the test with a comprehensive assessment and earn a certificate that demonstrates your expertise in luxury eyewear. 

Bringing Luxury to Your Practice
Whether your goal is to enhance customer loyalty, elevate your displays, or improve your storytelling skills, this program is designed to provide you with a comprehensive understanding of the world of luxury eyewear.

Enroll today and take your eyewear expertise to the next level with Luxury Eyewear: Crafting Excellence. Learn more here.