Transitions Debuts Points Plus Program to Offer Independent ECPs Exclusive Offers

PINELLAS PARK, Fla. — Transitions Optical is launching a new program for independent eye care practitioners — the Points Plus Program. Practitioners who enroll in the program will be eligible to earn points for pairs of Transitions lenses sold and can redeem them for different practice-building offerings such as evaluation pairs of Transitions lenses, premium Transitions lens displays and demonstration tools, and Transitions Academy attendance.

To participate in the Transitions Points Plus program, an eye care professional in the practice must first become a Transitions Expert by completing a series of short modules on light management and Transitions products, including new Transitions GEN S lenses. Once certified as an Expert and enrolled, ECPs can earn points for pairs of Transitions lenses sold by submitting a Certificate of Authenticity (COA) number or lab job order via the Transitions Points Plus landing page on TransitionsPRO.com/PointsPlus. As points are accumulated, they can be redeemed for valuable resources from Transitions. 

“The Transitions Points Plus Program is an amazing opportunity for eye care professionals to make the most of the launch of Transitions GEN S,” said Rose Harris, senior director, North America marketing, Transitions Optical. “Participants of the program will have access to valuable resources and tools to help enhance their Transitions lens recommendations.”

Eyecare professionals interested in joining the Transitions Points Plus program can learn more and register at TransitionsPRO.com/PointsPlus.