Ray-Ban Releases New Light-Responsive Change Frames

Ray-Ban has announced its latest design, a light-responsive frame utilizing Transitions technology, called Ray-Ban Change.

Created to evolve with you, Ray-Ban Change offers a revolutionary take on the Original Wayfarer and its contemporary cousin, the Wayfarer Oval, available in sun and optical styles with a host of uniquely patterned pigments. Born in 1952, the Original Wayfarer has never stood still, piercing through decades of counterculture with its classic square silhouette, while the brand-new Wayfarer Oval invented a versatile model to transcend styles, from chic to grunge. 

“Ray-Ban continues to break boundaries and set new trends, keeping innovation at the forefront of design. Tapping into the power of Transitions and its technology, birthed a new way to experience eyewear through light-responsive frames known as Ray-Ban Change,” said Federico Buffa, Chief Marketing Officer, EssilorLuxottica. “We took the leader in lenses, Transitions, and the leader in frames, Ray-Ban, to unify in one dynamic product, giving consumers the opportunity to make their functional eyewear fashionable.”

Combining the traditional handcrafting of cellulose acetate with this advanced innovation, Ray-Ban Change is designed to sync with the light. The unique colors and patterns of the frame are created using Transitions photochromic dyes, which rapidly activate when exposed to UV light.

The addition of Transitions pigments render each pair with a unique character, meaning every pattern is one-of-a-kind. As the light gets stronger, so does the pigment. The frame activates within seconds in sunlight and fades back within minutes indoors.

Transitions recently launched its next generation of lenses, Transitions GEN S Ultra-responsive to light, these everyday lenses offer effortless vision. Designed to keep pace in a fast-changing world, the lenses provide ultimate light protection: darkening outdoors in seconds,* blocking 100% UVA and UVB rays and filtering up to 32% of blue-violet light in the clear state and up to 85% when activated.**

The lenses are available in eight exclusive colors, including a brand-new addition: Ruby. All colors have been optimized to be true to tone at all stages offering vibrant tints in any light. While being fully clear indoors, and beautifully colored outdoors, Transitions GEN S provides endless possibilities of pairing to complement any look.  

Combining Ray-Ban Change frames with Transitions lenses creates the ultimate eyewear that is truly dynamic. A product enabling consumers to showcase the versatility of their personality, offering a magical appearance that adapts to the nuances of our lives and the diversity of our styles, at every moment.

* For polycarbonate and CR39 lenses across colors, achieving 18% transmission at 23°C.  

** For polycarbonate and CR39 lenses across colors. Blue-violet light is measured between 400nm and 455nm (ISO TR 20772:2018).