As an independent practice owner, you strive every day to succeed in a competitive market and differentiate the experience your practice can offer patients. To provide that best patient care, you are doing a lot more than just caring for patients. You juggle it all from patient care to inventory to staffing to finances. With so much to manage, do you ever wonder just how strong your independent business is?
Do you know your optical’s personal brand? Defining and identifying it can make significant impacts in your optical’s success.
By Kristen Dalli, Editor
April 4, 2023