Independent Strong for Prosperity in Private Practice

Say hello to IndependentStrong.com, the newest content channel from Review of Optometric Business with the sharply focused mission to help private practice optometry and opticianry prosper now and in the future. The content within this launch version of IndependentStrong.com provides a taste of the high-quality, practical information that you will come to expect from this content initiative…

IndependentStrong.com was created to be an educational resource targeting the particular informational needs of independent, private practice owners and partners. Whether your practice is new or established, IndependentStrong.com will provide you with the step-by-step guidance you need to build a systematic structure that will serve as your business foundation for years to come.

IndependentStrong.com will serve up fresh business and practice advisory information regularly to help make your independent practice—a major financial asset in every practice owner’s portfolio—as valuable as possible.

How do you push your practice from $500,000 to $750,000? How do you push all the way to $1 million? Read Independent Strong!

What are best practices in hiring and firing staff, in billing and coding, in managing the dispensary, in creating new revenue streams, in expanding to another location or selling the practice you currently own? Read Independent Strong!

I could go on, but you get the picture. IndependentStrong.com is private practice’s silent partner, consulting with you on improvements to make and megatrends to follow.

The eye care market has gotten complicated, and retail channels have proliferated; from mass merchandisers to chains, from private equity roll ups to etail/retail, from brick to click. Let Independent Strong help guide you through the rapidly evolving eye care market while never allowing you to take your eye off the end goal: To own the soundest small business possible, a valuable asset to you and the future you envision for yourself.

Where to Begin? COVID, of Course
COVID and the lockdown hurt so many small businesses, staggering some and shuttering others. According to Jobson Optical Research, patient volume is down (see figure 1) and revenue is about 75 percent of what it was for the same time period the previous year. (Download the full report here.)

Figure 1

Caught in the pandemic’s grip, practices quickly pivoted from growing the business to keeping the business going and patients safe. Now that we are through the pandemic, there is a necessary shift back to growing the business. 

IndependentStrong.com is designed to facilitate that shift. This Special Report offers you an overall roadmap to the goal of a prosperous practice, while the site offers practice-growth articles that act as pieces to the full jigsaw puzzle picture: Your independent, strong practice. 

Review of Optometric Business hopes the new IndependentStrong.com site will help take your practice to the next level. 

Mark Wright, OD, FCOVD, is the founding partner of a nine-partner, three-location full-scope optometric practice. As CEO of Pathways to Success, an internet-based practice management firm, he works with practices of all sizes. He is faculty coordinator for Ohio State’s leadingpractice management program, as well as author of Coding, Reimbursement and Contracting for Optometry.

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